Employer branding is what defines every companies’ reputation with current and potential employees, as well as vital stakeholders.

By improving employer branding through imaginative and comprehensive strategies discussed here, you can establish your company as the top choice for employment.

Evaluate Your Current Employer Brand

 The first step in any decision-making process is first to understand the situation you are in, then, take action.

Employee & Candidate Feedback

One of the best practices to gauge your current employer branding is your employees.

Insight from past and current employees are critical data points that identify key factors in why individuals stay or leave a company.

Regardless of if you/leadership agrees/disagrees with employee feedback, there is always some truth in another’s perspective. By understanding truth from other perspectives, we may innovate a more inclusive brand.

Companies can utilize anonymous employer reviews, to ensure their people feel safe in providing honest answers. In these surveys, ask employees how they first heard about the company, how they applied, the interview process, and current working environments.

This information plays an indispensable role in providing insight into how companies attract and retain top talent.

It is the same with candidate feedback. Collecting candidate perception on a company can help leaders discover how outside sources identify with the employer branding, including how to improve it.

Identify What Drives Productivity

Companies can improve employer branding by identifying, establishing, and tracking metrics that best influence productivity. By not tracking performance metrics, companies risk failing to understand what key factors drive productive environments.

After evaluating the current position of your employer brand, you’ll have recognition of what is good and what needs improving. These are your metrics for identifying productivity; these metrics are anything from candidate application rates, candidate sources, job satisfaction, and retention.

After establishing these metrics and a baseline for each metric, companies can continue to measure the development of their employer branding optimizations. Continuously searching for more avenues of improvement.

Improve Your Employer Branding

“People are the Fabric of any organization” – Rory Bebbington CEO Fabric Staffing

Your employees are what make your products, services, and missions. Before anything else, your employees are the company. To best improve your employer branding, you first need to enhance the lives of your employees.

Maximize Internal Employer Brand

Now that you have surveyed your employees and established metrics to help identify your employer branding success, you are ready to start refining and improving your strategies.

Employer branding and company culture are two beasts in one. Meaning if you have a bad company culture this will reflect on your company branding, and vice-versa. By intentionally investing in your company culture, you will increase your team’s productivity, wellbeing, and mental/emotional mindset.

You can help maximize your internal employer brand/company culture by listening to employees and designating efforts to improve areas, as well as perks & benefits.

Perks & Benefits are the major factors influencing work satisfaction and attracting quality talent.

Optimize Recruiter Campaigns & Messaging

Recruiter marketing strategies, campaigns, and messaging play a critical role in the development of your employer branding at the upper funnel. First impressions matter, and recruiters are the first line of communication to potential employees, responsible for accurate communication on what the company does and how they operate.

Therefore, recruiting marketing strategies are one of the most important areas that affect employer branding.

Solidify Brand Through Content

It is easy for candidates to identify a good company from a less sincere company by reviewing the content published on the web or various social media platforms.

Content is everything in any marketing or branding strategy. Publishing great content on the web and social media helps establish deeper relationships and authenticates a company’s brand/culture. Some types of great content are any team/company updates, video job & company descriptions, team photos, blogs, and accomplishments/awards.

Content is one of the best and easiest ways to create transparent and genuine relationships with people engaging with your brand.